In a country where motorcycles were once banned from many cities, China’s motovloggers are not just riding — they’re redefining freedom, culture, and content creation on two wheels. The phenomenon of motovlogging in China has taken a unique path, shaped by the country’s distinctive digital landscape, regulatory environment, and rapidly evolving relationship with motorcycle culture.
Unlike their Western counterparts who primarily build audiences on YouTube, Chinese motovloggers operate in a parallel digital ecosystem. Platforms like Bilibili, Douyin (China’s TikTok), and Xiaohongshu (Little Red Book) have become the primary stages where these creators share their two-wheeled adventures. The absence of YouTube access in mainland China has not hindered growth but instead created a more concentrated and culturally specific community with its own stars, trends, and engagement patterns.
What makes Chinese motovlogging particularly fascinating is its development against a backdrop of strict regulations. Many major Chinese cities have historically restricted or banned motorcycles to reduce congestion and pollution, forcing riders to navigate complex permit systems and limited riding zones. These constraints have paradoxically fueled creativity, with content creators documenting not just riding experiences but also the cultural and bureaucratic challenges of being a motorcycle enthusiast in modern China.
Cities like Chongqing (often called China’s “motorcycle capital”), Chengdu, and Hangzhou have emerged as hubs for this new wave of motorcycle content. With manufacturers like CFMoto gaining international recognition and a growing middle class eager for new experiences, China’s motovlogging scene is experiencing unprecedented growth in both content volume and production quality.
Selection Criteria: Finding China’s Motovlogging Stars
Identifying the most influential Chinese motovloggers requires looking beyond simple metrics to understand their impact within China’s unique digital and motorcycling landscape. Our selection process considered:
- Platform Presence: Follower counts and engagement rates across China’s major platforms (primarily Bilibili, Douyin, and Xiaohongshu)
- Content Diversity: Representing different aspects of motorcycle culture from urban commuting to long-distance adventures
- Regional Representation: Showcasing the vastly different riding environments across China’s diverse geography
- Technical Innovation: Creative filming techniques, editing styles, and storytelling approaches
- Cultural Impact: Influence on China’s motorcycle community, consumer trends, and youth culture
The resulting list captures creators who aren’t just documenting rides but actively shaping the future of Chinese motorcycle culture through their content. Let’s meet the riders who are leading this movement.
Top 10 Chinese Motovloggers of 2025
1. 机车老鬼 (Jīchē Lǎoguǐ / “Old Ghost Rider”) – Chongqing
- Platform: Bilibili (primary), Douyin (secondary)
- Followers: 1.8 million+
- Content: Urban riding, comedic commentary, daily rider life
- Why Follow: His witty take on chaotic city traffic and relatable voice makes him one of Bilibili’s most-watched moto creators.
Old Ghost Rider has mastered the art of finding humor in the daily challenges of navigating Chongqing’s notoriously steep and winding urban landscape. His signature catchphrase “又是一天不撞车” (another day without crashing) has become a popular meme in Chinese rider communities. What distinguishes his content is the seamless blend of motorcycle culture with sharp social commentary on urban life, often featuring interactions with street vendors, traffic police, and fellow commuters.
In one viral episode, he documented being caught in a sudden Chongqing downpour alongside dozens of other riders, turning what could have been a miserable experience into an impromptu community gathering under a highway overpass. His ability to find joy and connection in everyday riding situations resonates deeply with both riders and non-riders alike.
2. 老白试车 (Lǎobái Shìchē / “Old Bai’s Test Ride”) – Beijing
- Platform: Douyin (6.5 million followers), Youku (2.3 million subscribers)
- Content: Test rides, gear reviews, comparison videos
- Signature style: Technical yet accessible reviews with standardized testing methods
- Why Follow: Known for reviewing both Chinese and imported bikes with honesty, tech talk, and humor.
Before becoming a full-time motovlogger, Bai worked as a motorcycle engineer for a major Chinese manufacturer, bringing rare technical expertise to his content. His methodical approach to testing includes standardized routes and conditions, creating what many consider the most reliable performance comparisons in Chinese motorcycle media.
His rise to prominence came after his brutally honest review of a hyped Chinese superbike went viral, earning him both industry criticism and audience respect. Despite pressure, he maintained his integrity and has since become the trusted voice for Chinese consumers navigating an increasingly crowded motorcycle market.
His 2024 series comparing Chinese-made motorcycles to their Japanese and European counterparts helped change perceptions about domestic brands, demonstrating areas where companies like CFMoto are now matching or exceeding international quality standards.
3. 骠骑府 (Biàoqí Fǔ / “The Brave Rider’s House”) – Shenzhen
- Platform: Bilibili (1.4 million followers), Xiaohongshu (900,000 followers)
- Content: Long-distance rides, gear setups, moto-camping
- Signature style: Cinematic travel documentary with historical and cultural context
- Why Follow: If you love scenic China, from deserts to mountains, this is your digital moto-passport.
Led by former documentary filmmaker Liu Wei, this channel has elevated motorcycle travel content to an art form. Each journey is meticulously researched to include historical background, local traditions, and environmental insights about the regions explored. This approach has earned the channel partnerships with provincial tourism bureaus eager to showcase their regions to domestic travelers.
Their most ambitious project, “丝路重骑” (Silk Road Revisited), traced the ancient trade routes from Xian to Kashgar over 30 days, highlighting both stunning landscapes and cultural exchanges along China’s western frontier. The series won a digital content award at the 2024 Chengdu Media Festival and has been credited with boosting motorcycle tourism in Xinjiang and Gansu provinces.
What sets Brave Rider’s House apart is the focus on practical adventure riding information—from permit requirements to fuel availability in remote areas—making their content not just inspirational but genuinely useful for planning real-world motorcycle journeys across China’s diverse terrain.
4. 简简机车 (Jianjian Rider) – Suzhou
- Platform: Xiaohongshu (1.6 million followers), Bilibili (800,000 followers)
- Content: Female rider perspective, city commuting, beginner advice
- Signature style: Approachable, fashion-conscious content targeting new riders
- Why Follow: Breaking gender stereotypes while providing practical advice for urban commuters.
As one of China’s most prominent female motovloggers, Jian has been instrumental in making motorcycling more accessible to women in Chinese cities. Her content balances practical advice on navigating urban traffic with lifestyle elements—showing how motorcycling can be integrated into professional life in a fashion-conscious city like Suzhou.
Her series “通勤36计” (36 Strategies for Commuting) offers innovative solutions for common challenges faced by city riders, from rain protection to professional attire that works on a motorcycle. This practical approach has resonated particularly with young professionals looking to escape crowded public transport without sacrificing style or convenience.
Jian’s channel gained significant attention after she documented her experience being harassed by a group of traditional riders who questioned her presence at a motorcycle gathering. Her composed response and subsequent discussion about inclusion in motorcycle culture sparked important conversations across Chinese riding communities.
5. Moto小徐 (Xiao Xu) – Hangzhou
- Platform: Bilibili (1.2 million followers), WeChat Channels (950,000 followers)
- Content: Technology integrations, smart riding, electric motorcycles
- Signature style: Tech-forward content with data visualization and performance analysis
- Why Follow: At the intersection of traditional motorcycling and China’s tech innovation.
With a background in computer science, Xiao Xu brings a unique perspective to motovlogging that emphasizes the technological evolution of motorcycling. His channel is known for pioneering creative uses of data visualization to illustrate performance differences between motorcycles, utilizing custom-built sensors and analytical software to create content that goes beyond subjective impressions.
As China rapidly emerges as a leader in electric motorcycle development, Xiao Xu’s comprehensive coverage of this transition—from range testing to charging infrastructure challenges—has made him an influential voice in how Chinese riders perceive electric alternatives to traditional motorcycles.
His collaboration with Hangzhou-based electric vehicle manufacturers has resulted in videos that demonstrate real-world electric motorcycle usage scenarios, addressing common concerns about practicality while showcasing the advantages of emerging technologies. The resulting content bridges the gap between enthusiast culture and technological innovation in ways uniquely relevant to China’s urban centers.
6. 皮皮骑士 (Pipi Qishi / “Pipi Knight”) – Guangdong
- Platform: Douyin (3.2 million followers), Bilibili (1.1 million followers)
- Content: Stunt riding, motorcycle maintenance, modification tutorials
- Signature style: Entertaining skill demonstrations with educational components
- Why Follow: Makes technical knowledge accessible through humor and simple explanations.
Pipi combines impressive riding skills with an educator’s patience, breaking down both stunts and mechanical concepts into learnable components. What began as casual videos showing off wheelies and stoppies has evolved into a comprehensive resource for riders looking to understand their motorcycles at a deeper level.
His “五分钟修车课” (Five-Minute Maintenance Lessons) series has been particularly successful, demonstrating essential maintenance tasks in short, digestible tutorials that empower riders to handle basic repairs themselves—an invaluable skill in regions where motorcycle service centers may be sparse.
When his home province of Guangdong experienced severe flooding in 2024, Pipi organized a volunteer rider group to deliver supplies to isolated communities, documenting not just the humanitarian effort but also practical lessons on riding in extreme conditions. This combination of skill demonstration and community service has established him as a respected voice in southern China’s growing motorcycle community.
7. Moto酷玩派 (Cool Riders Club) – Chengdu
- Platform: Bilibili (1.3 million followers), Xiaohongshu (1 million followers)
- Content: Group riding dynamics, club culture, weekend escapes
- Signature style: Multiple-perspective filming capturing social aspects of motorcycling
- Why Follow: Showcases the vibrant community aspect of China’s motorcycle culture.
This collaborative channel features a core group of six riders from Chengdu, documenting their weekend explorations of Sichuan’s dramatic landscapes. Their content stands out for capturing the camaraderie and social dynamics of group riding, with multiple cameras creating a immersive experience that showcases both individual and shared moments.
Their “周末百公里” (Weekend Hundred Kilometers) series has become a template for accessible adventure, showing how even time-constrained urban professionals can find freedom and connection through motorcycling without needing extended vacations or expensive equipment.
The group gained national attention when they organized China’s largest documented motorcycle convoy to deliver earthquake relief supplies to Ya’an in 2023, demonstrating how riding communities can mobilize effectively during crises. This event helped shift public perception of motorcycle groups from potential troublemakers to organized community resources.
8. Xiaolong骑行日记 (Little Dragon’s Ride Diary) – Hunan
- Platform: Bilibili (950,000 followers), Douyin (2.1 million followers)
- Content: Rural roads, village life, affordable motorcycling
- Signature style: Authentic storytelling focused on overlooked countryside routes
- Why Follow: Offers a window into rural China rarely seen in mainstream media.
Unlike creators focused on high-end motorcycles and exotic locations, Xiaolong documents his explorations of rural Hunan province on modestly priced Chinese-made motorcycles accessible to average income riders. His content highlights the beauty and challenges of country roads connecting villages that rarely appear in travel media.
His most impactful series, “回家的路” (The Road Home), traced his journey back to his ancestral village for Lunar New Year, incorporating family stories and local traditions along with riding content. This blend of motorcycling with cultural preservation resonated deeply with viewers experiencing urbanization and disconnection from rural roots.
What makes Xiaolong’s content particularly valuable is his practical focus on motorcycling affordably without compromising safety or enjoyment. His demonstrations of budget-friendly gear adaptations and route planning have made adventure riding seem attainable to viewers with limited financial resources.
9. 机车食堂 (Moto Canteen) – Shanghai
- Platform: Xiaohongshu (1.8 million followers), Douyin (2.3 million followers)
- Content: Food-focused motorcycle journeys, restaurant reviews, cooking at scenic stops
- Signature style: Culinary adventures accessed by motorcycle
- Why Follow: Where gastronomy meets motorcycling in a distinctly Chinese cultural fusion.
This unique channel, operated by married couple Wang Lei and Chen Yue, combines China’s rich food culture with motorcycle exploration. Each video follows a simple format: ride to an interesting location, discover local ingredients or restaurants, and often cook a meal alongside their parked motorcycles at scenic viewpoints.
Their content found massive popularity during pandemic travel restrictions, when many viewers were unable to experience different regional cuisines themselves. The channel’s detailed documentation of disappearing rural cooking techniques and obscure local specialties has earned recognition from cultural preservation organizations.
Their most ambitious project, “舌尖上的环中国” (A Taste Around China), aims to document regional cuisine across all provinces while traveling exclusively by motorcycle. The series highlights how food access differs when exploring by motorcycle versus conventional tourism, discovering roadside establishments rarely featured in traditional culinary media.
10. ChinaRiders – 中国摩友说 – Based in multiple cities
- Platform: Bilibili (1.1 million followers), WeChat Channels (1.4 million followers)
- Content: Industry news, regulatory updates, rider rights advocacy
- Signature style: Professional reporting on issues affecting Chinese motorcyclists
- Why Follow: Offers critical insights into the rapidly changing landscape of motorcycle ownership in China.
This collaborative channel operates more like a motorcycle news network than a traditional motovlog, with contributors based in major cities across China reporting on local developments relevant to riders. Their content focuses on regulatory changes, industry trends, and practical information about navigating China’s complex motorcycle licensing and registration systems.
The channel gained prominence after publishing a comprehensive analysis of motorcycle restriction policies across 50 Chinese cities, highlighting inconsistencies and providing clarity that even official sources lacked. This information proved invaluable to riders relocating between cities or planning cross-country journeys.
Their annual “中国摩托车报告” (China Motorcycle Report) has become an authoritative industry summary, combining sales data with rider surveys to identify emerging trends. Government transportation departments and motorcycle manufacturers alike now reference their analysis when discussing the sector’s development.
Overcoming Challenges: The Resilience of Chinese Motovloggers
What makes these creators particularly remarkable is their navigation of challenges unique to the Chinese motorcycle environment:
Regulatory Complexity
Many major Chinese cities have different motorcycle restrictions, requiring vloggers to understand complex permit systems and limited riding zones. Several creators have turned this challenge into content opportunities, documenting the process of obtaining permits or finding legal riding areas within restricted cities.
Weather Extremes
From Sichuan’s intense summer heat to northern China’s harsh winters, Chinese motovloggers contend with some of the world’s most diverse and challenging riding conditions. 老白试车 (Old Bai) gained particular respect for his commitment to testing motorcycles in Beijing’s sub-zero winter temperatures, providing rare insights into cold-weather performance issues relevant to northern riders.
Filming Restrictions
Documentation in certain areas requires permits or attracts unwanted attention. The Brave Rider’s House team has developed expertise in navigating these requirements, often incorporating the permit acquisition process into their content as a resource for viewers planning similar journeys.
Cultural Perceptions
Motorcycling in China still carries certain negative stereotypes in some regions. Many creators on this list have consciously worked to present responsible riding practices and community service aspects, helping shift public perception of motorcycle culture.
The Impact: Beyond Entertainment
Chinese motovloggers are influencing not just motorcycle sales, but Chinese youth culture, domestic tourism, and tech-savvy lifestyles in several key ways:
Domestic Tourism Revolution
Destinations featured in popular motovlogs have reported significant increases in visitor numbers, with some remote areas experiencing motorcycle tourism for the first time. Provincial tourism boards now actively court influential motovloggers to highlight scenic routes and accommodations.
Manufacturer Relationships
Chinese motorcycle manufacturers increasingly collaborate with motovloggers for product development feedback and marketing, recognizing their influence on consumer preferences. CFMoto and Qianjiang (Benelli’s parent company) have established formal creator partnership programs similar to those seen with Western brands.
Safety Culture Development
Through both positive examples and documented mistakes, leading motovloggers have accelerated safety awareness in a motorcycle culture that historically placed less emphasis on protective gear. Sales of premium helmets and riding apparel have increased dramatically in regions with high motovlog viewership.
Urban Mobility Conversations
As Chinese cities continue urbanizing, motovloggers have become important voices in transportation policy discussions. Their documentation of commuting challenges and solutions has influenced urban planning in motorcycle-friendly cities like Chongqing and Chengdu.
With Cameras Rolling, China’s Motorcycle Culture Evolves
The rapid evolution of Chinese motovlogging reflects broader changes in both motorcycle culture and digital media consumption across the country. As China’s middle class grows and seeks experiences beyond traditional tourism, motorcycling represents an emerging form of self-expression and exploration.
These creators are documenting not just roads and motorcycles but a cultural transformation in how young Chinese people relate to transportation, freedom, and their country’s diverse landscapes. From navigating congested megacities to exploring remote western provinces, their content provides windows into aspects of China rarely seen in either domestic or international media.
With cameras strapped to their helmets and hearts full of wanderlust, these Chinese motovloggers are taking you where trains won’t — through raw roads, real lives, and roaring engines. Tap into their journey, one throttle at a time.
How to Access Chinese Motovlogs Outside China
For international audiences interested in following these creators, several options exist:
- Bilibili Global App – Available in app stores worldwide with English interface options, though content remains primarily in Chinese
- Douyin International Version – Accessible through VPNs or specialized apps
- WeChat Channels – Requires a WeChat account but offers direct access to creator content
- Third-Party Services – Platforms like NewToki aggregate and sometimes translate popular Chinese content
Most content is in Mandarin Chinese, but automatic translation tools continue improving, making these channels increasingly accessible to global audiences. Some creators like ChinaRiders have begun adding English subtitles to selected videos targeting international viewers interested in China’s motorcycle scene.
The Rise of Electric Moto Vloggers in China
As China leads global electric vehicle development, a new generation of motovloggers focuses exclusively on electric motorcycles and scooters:
Key Electric Motovloggers:
- 电摩实验室 (Electric Moto Lab) – Technical testing and range verification
- 未来骑士 (Future Knight) – Urban commuting on electric motorcycles
- 静音之旅 (Silent Journey) – Long-distance travel on electric motorcycles
These specialized creators are documenting China’s rapid transition to electric mobility, addressing range anxiety, charging infrastructure, and performance comparisons with conventional motorcycles. Their content offers valuable insights into what may represent the future of motorcycling globally.
Top Motorcycle Brands Featured by Chinese Vloggers
Analysis of content across major channels reveals these most-featured motorcycle brands:
Domestic Brands:
- CFMoto – Featured prominently for adventure and sport models
- Zongshen – Common in everyday commuting content
- Qianjiang/QJ Motor – Growing presence in sport and touring segments
- Loncin – Popular in budget-focused channels
International Brands:
- Benelli (Chinese-owned Italian brand) – Widespread across various content types
- Honda – Common in commuter and touring content
- BMW – Dominates premium adventure content
- Kawasaki – Popular in sport riding channels
Chinese motovloggers have been instrumental in changing perceptions of domestic brands, with CFMoto in particular benefiting from creator validation of their improving quality and performance.
Beginner’s Guide to Riding Legally in China
Based on information shared across Chinese motovlogging channels, here are essential considerations for riding in China:
Licensing Requirements:
- Classifications differ by engine size and motorcycle type
- City restrictions vary dramatically (some ban motorcycles entirely)
- Foreign license recognition is inconsistent between provinces
- Temporary permits for tourists are available in select regions
Registration Considerations:
- License plate restrictions in tier-one cities make registration extremely difficult
- Provincial differences in emission standards and registration policies
- Electric motorcycle advantages in restricted cities (often face fewer limitations)
Practical Riding Tips:
- Highway restrictions prohibit motorcycles on many major routes
- Alternative routes often exist parallel to restricted highways
- Navigation apps with motorcycle-specific routing are essential
- Fuel availability can be limited in western regions
Insurance Requirements:
- Mandatory basic coverage with options for additional protection
- Documentation needs for crossing provincial boundaries
- Emergency service access varies significantly by region
Through their content, Chinese motovloggers have created an invaluable knowledge base for navigating these complex systems, making motorcycle travel more accessible to both domestic and international enthusiasts interested in experiencing China’s vast and varied landscapes on two wheels.